Reframing Aging Initiative

The National Center to Reframe Aging, led by The Gerontological Society of America and supported by Leaders of Aging Organizations, aims to eliminate ageism and promote a balanced narrative of aging across the U.S. It serves as a key resource for communication strategies and tools to positively frame aging issues, fostering a nationwide community to advocate for age-friendly policies. The center's initiatives, which have national scope and target older Americans, include developing resources to counteract age bias and collaborating with organizations to influence supportive policies. Some of these resources include a Learning Center and the guide “Reframing Aging Initiative: A Guide to Telling a More Complete Story of Aging” which includes presentations, press releases, academic work, and more. The guide is designed to be accessible and beneficial even for those without expertise in communication or gerontology, ensuring that anyone can contribute to a more nuanced understanding of aging. Since its inception in 2012 and subsequent growth into a central hub for the movement to reframe aging in 2022, the center has made significant strides in raising awareness and shaping policies, with ongoing efforts to ensure an age-friendly society for all as we age.