Bolzano Province – Campaign against Multigenerational Stereotypes

Campagne di contrasto agli stereotipi intergenerazionali

The Autonomous Province of Bolzano of Italy launched a campaign in 2020 to combat multigenerational stereotypes and promote understanding between age groups. It aligns with the Active Ageing Law by promoting a society where older individuals are respected and integrated, aiming to raise awareness of the social impact of generational stereotypes and foster solidarity across different age groups. The province provides a set of measures addressed to District Communities and Municipalities for the promotion of these campaigns. It was implemented at the regional level in Bolzano, Northern Italy, by the Department for Family, Social Affairs, and Community. It targeted the whole community, with a particular focus on younger and older populations. The campaign utilized public media, workshops, and educational programs to facilitate dialogue and break down prejudices. Collaborative efforts between NGOs, schools, and community groups further supported these goals. As a result, the initiative has helped to raise awareness, enhance social cohesion, and foster mutual respect between generations.