Senior Citizen Rose and Senior Citizen Nettle media awards

Senioren-Rose and Senioren-Nessel

The Parliament of Austria created the media awards “Senior Citizen Rose” and “Senior Citizen Nettle” in 2019 which are created to promote a society for all ages. The goal is to give importance to age discrimination which does not receive the attention that discrimination based on gender or origin, for example. In conferring the “Senior Citizen Rose” and “Senior Citizen Nettle” (Senioren-Rose and Senioren-Nessel) media awards, the Austrian Senior Citizens Council has attracted attention from the public and promoted social participation and positive images of age and ageing. The annual event for assigning the awards is organized by the Austrian Senior Citizens' Council and the Austrian Journalists' Club (ÖJC). A jury of senior citizens and journalist representatives awarded prizes to contributions to journalism and advertising as well as accurate images of older persons. The "Senior Citizens' Rose" is awarded to media makers for realistic depictions of the lives of senior citizens, while the "Senior Nettle" is awarded to those who still spread unrealistic clichés about older persons.